Google Tag Manager Audit

Overview

Deliverables

• A review of all analytics tracking on the site, and fixes/updates made (where no developer input required).
• A review of all martech/non-analytics tags, condensing them into as efficient a form as possible.
• A review of custom JS being used to track events, with any redundant, deprecated or inefficient code fixed.
• Tags, triggers and variables renamed with a consistent and comprehensible naming schema.
• An assessment of integration with consent solution (where present).
• An assessment of compliance with Google's Consent Mode v2 (where relevant).
• A document detailing all actions taken and suggestions for additional tracking that could be added.

Requirements

Skills