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John
Copenhagen, Denmark
Consultancy/Agency Book Us
Seasoned data-driven, Danish Digital Award-winning marketer, and a member of ๐——๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜๐—ถ๐—ฐ๐˜€ ๐—”๐˜€๐˜€๐—ผ๐—ฐ๐—ถ๐—ฎ๐˜๐—ถ๐—ผ๐—ป (๐——๐—”๐—”) as well as the ๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐—ป๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—œ๐—ป๐˜€๐˜๐—ถ๐˜๐˜‚๐˜๐—ฒ ๐—ผ๐—ณ ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜€๐—ถ๐˜€ (๐—œ๐—œ๐—•๐—”)

I have twenty years of experience in digital marketing, tourism marketing, eCommerce optimisation (webshops, online booking, and two-sided marketplaces), and Growth Hacking Marketing.

๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐˜ ๐— ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ of the ๐——๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—ง๐—ผ๐˜‚๐—ฟ๐—ถ๐˜€๐—บ ๐—ง๐—ต๐—ถ๐—ป๐—ธ ๐—ง๐—ฎ๐—ป๐—ธ.
Member of ๐—œ๐—ป๐˜ƒ๐—ถ๐—ผ - the Danish ๐—œ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ก๐—ฒ๐˜๐˜„๐—ผ๐—ฟ๐—ธ ๐—ณ๐—ผ๐—ฟ ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—˜๐—ฐ๐—ผ๐—ป๐—ผ๐—บ๐˜†

During my career, I have:
โ€ข Met online ๐—ด๐—ฟ๐—ผ๐˜„๐˜๐—ต ๐—ด๐—ผ๐—ฎ๐—น๐˜€ ๐—ณ๐—ผ๐—ฟ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿญ ๐—ถ๐—ป ๐—™๐—ฒ๐—ฏ๐—ฟ๐˜‚๐—ฎ๐—ฟ๐˜† ๐Ÿฎ๐Ÿฌ๐Ÿญ๐Ÿต
โ€ข At VisitVestsjรฆlland: reached the ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฌ ๐˜๐—ฎ๐—ฟ๐—ด๐—ฒ๐˜๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—ด๐—ฟ๐—ผ๐˜„๐˜๐—ต ๐—ฎ๐—ป๐—ฑ ๐˜๐˜‚๐—ฟ๐—ป๐—ผ๐˜ƒ๐—ฒ๐—ฟ ๐—ฎ๐—น๐—ฟ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐—บ๐—ถ๐—ฑ-๐Ÿฎ๐Ÿฌ๐Ÿญ๐Ÿฒ
โ€ข ๐—›๐—ถ๐—ฟ๐—ฒ๐—ฑ, ๐˜๐—ฟ๐—ฎ๐—ถ๐—ป๐—ฒ๐—ฑ, ๐—ฎ๐—ป๐—ฑ ๐—บ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—ฑ ๐—ฎ ๐˜๐—ฒ๐—ฎ๐—บ dedicated digital marketing
โ€ข ๐—ช๐—ผ๐—ป ๐—ฎ ๐—ฆ๐—ถ๐—น๐˜ƒ๐—ฒ๐—ฟ ๐—ฎ๐˜„๐—ฎ๐—ฟ๐—ฑ ๐—ฎ๐˜ ๐˜๐—ต๐—ฒ ๐——๐—ฎ๐—ป๐—ถ๐˜€๐—ต ๐——๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—”๐˜„๐—ฎ๐—ฟ๐—ฑ๐˜€ with the โ€™The Worldโ€™s Most Relaxing Film.โ€™
โ€ข Developed and executed ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฒ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—ฏ๐—ผ๐˜๐—ต ๐—•๐Ÿฎ๐—• ๐—ฎ๐—ป๐—ฑ ๐—•๐Ÿฎ๐—–
โ€ข Increased traffic to VisitVestsjaelland.dk with more than +๐Ÿฐ๐Ÿฌ๐Ÿฌ %
โ€ข Improved the conversion rate for online sales with +๐Ÿญ๐Ÿต๐Ÿฎ %
โ€ข Lowered the OTA share of online bookings with -๐Ÿฏ๐Ÿณ %
โ€ข Raise the conversion rate for direct online bookings with +๐Ÿด๐Ÿต %

๐—ง๐—ข๐—ข๐—Ÿ๐—ฆ
๐—ฃ๐—ถ ๐——๐—ฎ๐˜๐—ฎ๐—บ๐—ฒ๐˜๐—ฟ๐—ถ๐—ฐ๐˜€ (๐—”๐—ด๐—ฒ๐—ป๐—ฐ๐˜† ๐—ฃ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ), SearchMetrics, ๐—–๐—ผ๐—ป๐—ฑ๐˜‚๐—ฐ๐˜๐—ผ๐—ฟ ๐—ฆ๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต๐—น๐—ถ๐—ด๐—ต๐˜ (๐—”๐—ด๐—ฒ๐—ป๐—ฐ๐˜† ๐—ฃ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ), ๐—ฆ๐—˜๐— ๐—ฟ๐˜‚๐˜€๐—ต (๐—”๐—ด๐—ฒ๐—ป๐—ฐ๐˜† ๐—ฃ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ), MailChimp, Emarketeer.com, Microsoft Power BI, SEO Powersuite, Screaming Frog, Raven, ๐——๐—ฒ๐—ฒ๐—ฝ๐—–๐—ฟ๐—ฎ๐˜„๐—น (๐—”๐—ด๐—ฒ๐—ป๐—ฐ๐˜† ๐—ฃ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ), Facebook Business Manager, Google Data Studio, Cyfe, ๐—ฆ๐—ฒ๐—ด๐—บ๐—ฒ๐—ป๐˜.๐—ถ๐—ผ (๐—”๐—ด๐—ฒ๐—ป๐—ฐ๐˜† ๐—ฃ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ), ๐—™๐—ถ๐˜ƒ๐—ฒ๐˜๐—ฟ๐—ฎ๐—ป (๐—”๐—ด๐—ฒ๐—ป๐—ฐ๐˜† ๐—ฃ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ), Amplitude
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