A technical web analyst and conversion rate optimisation consultant. He specialises in Google Tag Management implementation, and configuration, analysis using Google Analytics 4, migration to GA4, data visualisation (e.g. Looker Data Studio) and conversion rate optimisation processes. This includes creating A/B testing programs and building A/B tests.

Neal previously worked as a senior conversion optimisation manager at Shop Direct before moving onto working for Bwin.Party as a CRO Manager for casino, poker and bingo brands.

More recently Neal has worked as a web analyst and conversion rate optimisation consultant for companies including Hastings Direct, Assurant Solutions, Hoist Finance, Casumo, Oodle Finance and Manchester Airport Group Online (MAGO).

We are a marketing agency. All our consultants believe in delivering top-tier work in the fields of programmatic advertising, analytics, consulting or training.

That's it - no grandiose mission statement like "making the world a better place". Just solid craftsmanship that makes our clients money.

The cool thing about data is that it can tell you everything you need to know about your business.

The not so cool thing about data is that it can tell you nothing or tell you the wrong things about your business.

My role as a data analyst is to help you extract the stories and insights that are relevant and rich in meaning for your business. I strive to achieve this through a number of ways:

✅ Organize the datasets
Nobody likes working in a messy environment. Why should it be different with data? Datasets can be huge and cleanliness and good organization are mandatory.

✅ Make datasets beautiful
It should be easy to read the data. Consistent and clean formatting doesn't only ensure correct data structures, it also makes it easier to work with.

✅ Make the collection of data an easy process
Today every business works with large datasets and the more it can get, the better. The collection of data can be a nightmare, though. Getting your datasets from the platforms and tools you use to run your business should be automatic, consistent and done as fast and as frequent as possible, instant ideally.

✅ Tell stories, don't just show charts
It's part art, it's part technical knowledge. This is probably the highest challenge for any data analyst and data scientist. Telling the relevant stories, unearthing the interesting insights will always be the most interesting part of my job 🖤

My experience with data analytics spans over 5 years of working with Excel, PowerBI, Google Spreadsheets, Google Data Studio.

I've worked with social media datasets from platforms like Facebook and Google Analytics. I've also worked with real estate, financial, payroll, online shops, and platforms like Amazon, Shopify datasets.

I've automated processes with Excel-VBA, Microsoft Flow, Google scripts.

I'm currently intensively learning Python, Pandas, Matlab and other relevant libraries that go together with it.