Aaron

Independent Consultant Atlanta, GA, USA

Having spent the past decade-plus driving, measuring, and analyzing results for many advertisers, I developed a passion for data, reporting, and analysis. With that passion, I decided to found an independent consultancy with a vision to help businesses use data to make decisions. Over the years I have noticed that too often, people who are responsible for managing digital campaigns spend lots of ...
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Having spent the past decade-plus driving, measuring, and analyzing results for many advertisers, I developed a passion for data, reporting, and analysis. With that passion, I decided to found an independent consultancy with a vision to help businesses use data to make decisions. Over the years I have noticed that too often, people who are responsible for managing digital campaigns spend lots of time pulling data, and they actually spend very little time managing campaigns. I'm using my expierence in marketing and technology in order to make marketers' lives easier.

Such brands for which I have managed data strategy, technology implementation and/or media campaigns include Soccer.com, Crown & Caliber, Carhartt, The Home Depot, Havertys Furniture, Floor & Decor, OTHRSource, Kool Smiles, Liberty Medical, Hoveround, Piedmont Urgent Care, Travelzoo, and Navy Federal Credit Union.

I have held leadership roles at both Response Mine Interactive and Look-Listen where among many things, I helped build a digital media department, automated internal and client reporting, turned around a publicly-traded company, and mentored many individuals starting their careers in digital media & analytics.

When I'm not working I enjoy cooking, watching sports and spending time with my beautiful family. I live in the suburbs of Atlanta, GA with my wife Michelle, our sons Mason and Jaden, and our 50-lb black Labrador Retriever mix named Rallo.
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Aaron is bookable on-demand Get Started

Client Feedback

Domo dashboards for Digital Marketing

April 2019

Aaron is an amazing partner - especially when creating Domo reports for Marketing data. He is a great balance of a data expert and a marketing expert. He understood the questions that I was trying to answer because he had been in my shoes before. Even with his experience, he asked questions. He was very level-headed and made sure that he truly understood what I wanted to achieve so that when we were done, I got exactly what I requested. I'll definitely use and refer Aaron and Fusion75 in the future.

Service Packages

GTM + GA + Data Studio Quickstart

Description: This package is for businesses who need help with tagging their website, setting up website analytics, and reporting on what happens on the website. We start with a measurement plan which outlines you...

Skills provided: Google Analytics Google Tag Manager Google Data Studio Analytics Reporting Automation ETL Data Visualization Web Analytics

Tag Management Implementation (with eCommerce)

Description: A Tag Management Audit + Implementation contains three major components: 1) a Measurement Plan 2) a review of the existing Tag Management implementation on your site (if applicable) 3) creation & impl...

Skills provided: HTML CSS JavaScript Google Tag Manager Tag Management Tealium Data Strategy Tagging Google Analytics Web Analytics

Tag Management Implementation (non-eCommerce)

Description: A Tag Management Audit + Implementation contains three major components: 1) a Measurement Plan 2) a review of the existing Tag Management implementation on your site (if applicable) 3) creation & impl...

Skills provided: HTML CSS JavaScript Google Analytics Google Tag Manager Tealium Tagging Tag Management Measurement Planning Data Strategy

Tag Management Audit

Description: A Tag Management Audit contains two major components: 1) a Measurement Plan 2) a review of the existing Tag Management implementation on your site The goal of the measurement plan is to document bus...

Skills provided: HTML CSS JavaScript Google Tag Manager Google Analytics Tealium Web Analytics ECommerce Tag Management

Strategic & Advisory Skills

Web Analytics Digital Strategy Data Analysis Data Visualization ETL Data Storytelling Search Marketing CX Data Collection

Tools & Technology Expertise

Google Analytics Google Tag Manager Domo Call tracking Tableau Google Adwords Kenshoo Callrail Dialogtech Google Campaign Manager Google BigQuery Google Cloud Platform CSS

Coding Languages & Frameworks

HTML MySQL SQL Html/css

Certificates/Courses

Certificates/ Courses

Google Analytics IQ

Google Academy for Ads
Mar 2018

College/University

College/ University

Bachelor of Arts

Morehouse College Aug 2001 - May 2005
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