I started 10 years ago in product management. My approach to improve products was always very data focused. So my first steps in all jobs was to get the tracking and analytics in shape and enrich the data with other data sources, so I have my perfect data setup for making product decisions.

In 2014 I decided to bring my data experiences to more companies an independent consultant. In the ...
Read more I started 10 years ago in product management. My approach to improve products was always very data focused. So my first steps in all jobs was to get the tracking and analytics in shape and enrich the data with other data sources, so I have my perfect data setup for making product decisions.

In 2014 I decided to bring my data experiences to more companies an independent consultant. In the last 4 years I have done about 20 analytics setups mainly with tag management systems. Most of the time for the Google stack (Analytics, Tag manager and Big Query) but also with Adobe Analytics & DTM, Tealium, Mixpanel, Amplitude and Segment.

My background is economics and computer science. So I feel comfortable to translate business requirements down to tracking requirement (javascript code).

Besides I can write Python fluently and use it to wrangle data, consume data apis and do visualizations.

I also worked 2 years in an agency and still do some agency related project. So I'm used to the way of work an agency usually has.

Also, if you know some German, I'm the host of the "Analytics Sprechstunde" Podcast.
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