We will work on setting up your online platform for rapid growth by choosing the right tools and implementing them. This may include marketing automation tools, product led growth tools, CRM, analytics etc, and leverages Segment as the integration hub. For 3 Months we will work on 2 stages of your Customer Funnel (choose from Discovery, Familiarity, Trial, Support, Purchase, Upsell, Retain, Refer). Our proprietary Customer Journey Optimization methodology establishes a growth framework in your company that empowers non-technical team members to experiment and iterate without developer involvement, increasing the velocity of your company's growth. At 6 weeks you will have a comprehensive Strategy document and at 3 months you will have all the tools implemented to achieve the goals of the stages of the funnel you have selected.
Customer Journey Optimization Strategy document
Definition of Behavioral Events and User Profile information for the Customer Data Platform
Implementation of selected tools and Analytics Dashboards
Required for completion
Provide access to existing toolsets used in company
Over 20+ years in technology and consulting, with the last 9 years being in startups. I have founded a B2B and B2C star...
Over 20+ years in technology and consulting, with the last 9 years being in startups. I have founded a B2B and B2C startup. I help companies become more agile by opening up their customer data to non-technical tools and therefore non-technical team members to be able to experiment and iterate without developer involvement.
Growth occurs by defining hypotheses and testing them out. If you cannot do that quickly, your project will struggle to find the right target market, the right acquisition strategy and the right activation approach.