Dan's SERVICE PACKAGE

Customer segmentation and cohort analytics

We'll work with any of your data sets -- CRM, cookies, direct mail, telephone data, etc -- and build customer cohorts based on specific behaviors and interactions with your business.

Deliverables

  • File that breaks out, by customer, which cohort they belong in
  • Detailed report in PDF formatting walking through the different cohorts, how they are defined, why they were built, characteristics, etc.
  • Recommendations of best way to message and activate against each customer cohort.

Required for completion

  • Access to client's CRM systems

Skills