Digital Analytics & Conversion Optimization Support
Monthly reserved time to provide ad-hoc support that requires expertise in Digital Analytics and/or Conversion Optimization.
Example tasks are:
* KPI sessions
* Analytics audit
* Measurement plan / Tracking plan
* Configuration / testing of measurements
* Performing digital analysis including delivery of insights
* Conversion attribution
* Conversion Optimization strategy
* A/B & Multivariate testing
* UX review
* Flow analysis
* Training - Either strategic or tool specific
Tools: Google 360 Suite, Adobe Analytics, Piwik, Webtrekk Digital Intelligence Suite, Qubit, Tealium, Klipfolio, Power BI, Relay42, Tableau, Optimizely, Google Optimize, Adobe Test & Target and Visual Website Optimizer.
Reports, instruction documents and actionable dashboards.
Improved knowledge by trainings.
Data, insights and value.
Required for completion
* Credentials for tools i.e. Adobe Analytics / Google Analytics
* Possible access to test/acceptance environments
I am an innovative, Senior Digital Analytics & Conversion Rate Optimization Professional that helps companies improv...
I am an innovative, Senior Digital Analytics & Conversion Rate Optimization Professional that helps companies improve their online performance. My approach is defining KPI's, implement the necessary tools, delivering actionable insights by doing analysis or creating dashboards based on digital data and increasing conversion through A/B testing and the use of various customer feedback and heatmap tools. In addition, I provide strategic workshops in the field of digital marketing and specific tool trainings in order to help clients learn and do it themselves.
I have experience with high-impact Analytics projects for clients like TUI, Ziggo, RTL, ANWB, Basic-Fit, Heineken and ING. Over the years I have gained major expertise and deep knowledge of tools as the Google 360 Suite, Adobe Analytics, Piwik, Webtrekk Digital Intelligence Suite, Qubit, Tealium, Klipfolio, Tableau, Optimizely, Google Optimize and Visual Website Optimizer.