Formulating marketing strategies and tactics for various business and brand functions.
Formulating strategies and plans using popular and widely used models for marketing and business planning. Whether you’re creating an overall marketing or digital marketing strategy or improving individual channel tactics like SEO or email marketing this is the tool to use.
Current Situation — where are we now?
Marketing Objectives — where do we want to be?
Marketing Strategy — how do we get there?
Marketing Tactics — how exactly do we get there?
Action Plan — what is our plan?
Control & Optimization — did we get there?
Framework used offers a logical order for tackling various business and marketing plans. It is simple and easy to understand and use. Samples of plans can be provided upon request. Please let me know industry and use.
Full presentation deck in PDF and PowerPoint format detailing current situation, strategy and plan to move forward, tactics to support strategy, timeline plan and budgets, and finally a control tactics and a KPI framework to manage, monitor and optimize your plan and strategy.
Excel files for budgets and business model revenue and ROI simulation.
Set of performance dashboards to help you manage and optimize your business using Microsoft Power BI. Your data sources will be connected to a fully functional working Business Intelligence (BI) solution to help you monitor your business and optimize the proposed strategy and plan.
Required for completion
- Access to all current data and metrics solutions (Google analytics, shopify, salesforce, hubspot, tableau, etc.)
- Copy of most up to date business and / or marketing plan (or a brief if not available)
- Copy of most up to date business performance report (or a brief if not available)
- A brief about the growth plans for this project and budgets available to move forward (What are your plans to move forward and what are your business and marketing objectives)
To sum up my core strengths and skill sets, I have strong hands on experience in digital marketing and data visualizatio...
To sum up my core strengths and skill sets, I have strong hands on experience in digital marketing and data visualization and analysis. I am also an experienced marketing performance analyst.
During my past experience, I worked within fast-paced marketing and technology environments on both agency and client side. Working with marketing, data and technology teams stakeholders at all levels including C-level executives. In my early career days, I worked at top international advertising and communication agencies such as Publicis Group and Wunderman. In both agencies I was heading the digital and marketing data divisions. My roles required ongoing strategic planning, team building and management, business development and account management. The diversity of these agencies client base provided me with vast exposure to international and regional brands across multiple markets and industries.
In my last role on agency side, between 2006 and 2011, I was responsible for the setup and management of one of the first award winning integrated digital marketing groups in the MENA region.
Moving to client side to head up marketing divisions, my new duties and responsibilities required being more businesses and performance focused, where I was also responsible for business intelligence and performance. My passion for mathematics and educational background in manufacturing engineering kicked in, allowing me to embrace and adopt a systematic and scientific approach to my work. Areas where I felt I have excelled in covers performance optimization, customer life-cycle and attribution modeling, ROI & revenue analysis, customer LTV value and cohort analysis.