A Tag Management Audit contains two major components:
1) a Measurement Plan
2) a review of the existing Tag Management implementation on your site
The goal of the measurement plan is to document business objectives & KPIs and then see if the actions tracked on the website provide information to fuel those business objectives and KPIs. Upon completion of the audit, you will receive a document scoring your implementation versus best practices. This review will include but is not limited to:
Having spent the past decade-plus driving, measuring, and analyzing results for many advertisers, I developed a passion ...
Having spent the past decade-plus driving, measuring, and analyzing results for many advertisers, I developed a passion for data, reporting, and analysis. With that passion, I decided to found an independent consultancy with a vision to help companies untangle and get more from their data. I have worked with numerous clients across various industries to ensure that they are able to effectively track, measure, and optimize digital campaigns even through the most complex of situations. Such brands for which I have managed data strategy, technology implementation and/or media campaigns include Soccer.com, Travelzoo, Carhartt, The Home Depot, Havertys Furniture, Floor & Decor, Kool Smiles, Liberty Medical, Hoveround, Piedmont Urgent Care, CHEP, and Navy Federal Credit Union.
I have held leadership roles at both Response Mine Interactive and Look-Listen where among many things, I helped build a digital media department, automated internal and client reporting, turned around a publicly-traded company, and mentored many individuals starting their careers in digital media & analytics.
When I'm not working I enjoy cooking, watching sports and spending time with my beautiful family. I live in the suburbs of Atlanta, GA with my wife Michelle, our son Mason, and our 50-lb black Labrador Retriever mix named Rallo.