A Tag Management Audit contains two major components:
1) a Measurement Plan
2) a review of the existing Tag Management implementation on your site
The goal of the measurement plan is to document business objectives & KPIs and then see if the actions tracked on the website provide information to fuel those business objectives and KPIs. Upon completion of the audit, you will receive a document scoring your implementation versus best practices. This review will include but is not limited to:
Having spent the past decade-plus driving, measuring, and analyzing results for many advertisers, I developed a passion ...
Having spent the past decade-plus driving, measuring, and analyzing results for many advertisers, I developed a passion for data, reporting, and analysis. With that passion, I decided to found an independent consultancy with a vision to help businesses use data to make decisions. Over the years I have noticed that too often, people who are responsible for managing digital campaigns spend lots of time pulling data, and they actually spend very little time managing campaigns. I'm using my expierence in marketing and technology in order to make marketers' lives easier.
Such brands for which I have managed data strategy, technology implementation and/or media campaigns include Soccer.com, Crown & Caliber, Carhartt, The Home Depot, Havertys Furniture, Floor & Decor, OTHRSource, Kool Smiles, Liberty Medical, Hoveround, Piedmont Urgent Care, Travelzoo, and Navy Federal Credit Union.
I have held leadership roles at both Response Mine Interactive and Look-Listen where among many things, I helped build a digital media department, automated internal and client reporting, turned around a publicly-traded company, and mentored many individuals starting their careers in digital media & analytics.
When I'm not working I enjoy cooking, watching sports and spending time with my beautiful family. I live in the suburbs of Atlanta, GA with my wife Michelle, our sons Mason and Jaden, and our 50-lb black Labrador Retriever mix named Rallo.