Tag Management Audit

A Tag Management Audit contains two major components:
1) a Measurement Plan
2) a review of the existing Tag Management implementation on your site

The goal of the measurement plan is to document business objectives & KPIs and then see if the actions tracked on the website provide information to fuel those business objectives and KPIs. Upon completion of the audit, you will receive a document scoring your implementation versus best practices. This review will include but is not limited to:

-Tag Settings
-Trigger/Load Rule Settings
-Variable capture and transmission
-Data Layer quality


  • Measurement Plan Document
  • Audit Review Document
  • Short-Term Next Steps & Long-Term Recommendations

Required for completion

  • Access to Tag Management System, Web Analytics Platform, and potentially other systems using tags deployed via Tag Management System